The term luxury vehicle is a marketing term for a vehicle that provides luxury in exchange for increased cost. The term suggests a vehicle with more equipment, performance or prestige — or other discretionary features — beyond necessity. Though widely used, the term is broad and highly variable and lacks standardized definition. The term can reflect a wide range of a vehicle's design or marketing features, including body type, construction, comfort, size, equipment content, technological innovation or brand image — provided at a higher level and at higher cost. A luxury vehicle is a relatively expensive vehicle which includes additional features designed to increase the comfort of the driver and passengers. Luxury vehicles usually place more emphasis on comfort, appearance, and amenities such as technological upgrades and higher quality materials than on performance, economy, or utility. Luxury vehicles are often built in smaller numbers than more affordable mass-market vehicles. Luxury vehicles include cars (sedan, coupe, hatchback, station wagon, roadster, etc.) and trucks, such as light pickup trucks or sport utility vehicles

Luxury SUV

A luxury SUV is a North American term for sport utility vehicles which have features that resemble other luxury vehicles. They are relatively expensive and have a higher emphasis and premium on comfort, quality, style and engineering, than their mainstream counterparts. Even though luxury SUVs do not necessarily feature more comfort or a higher quality than sedans, they tend to be more expensive than luxury sedans. The top-of-the-line SUVs of American and Japanese luxury car makers out price their flagship sedans. The flagship SUV Cadillac Escalade is a luxury SUV. In European automakers, where the flagship sedans are still priced above the top-of-the-line SUV. Mid-level luxury SUVs feature base MSRP's ranging approximately between $40K to $80K. Vehicles in this category include: Audi Q7, Porsche Cayenne S, Acura MDX, Cadillac Escalade, Volkswagen Touareg, Mercedes-Benz M-Class, Mercedes-Benz GL-Class, Volvo XC90, Saab 9-7X, Lincoln Navigator, Land Rover LR3, Land Rover Range Rover Sport, Lexus GX, Lexus RX 400h, BMW X5, Infiniti QX56, Toyota Land Cruiser, Toyota Prado and Infiniti FX. High-end luxury SUVs. Vehicles in this category include: Mercedes-Benz G-Class, Lexus LX, Porsche Cayenne Turbo, and Land Rover Range Rover.